-XXkg
Result · timeframe
Marcus's quote goes here. Pull a line from a check-in or a DM in his own words.
Marcus, Age · City
For Aussie men 40+ · 1-on-1 coaching
You used to be the
fittest bloke you knew.
Now you're running on coffee and flat by 2pm.
Your gut's creeping out, the kids want to muck around and you're too buggered to get off the couch.
And your wife hasn't looked at you like that in a while.
Let's fix it.
Book your call
Limited spots each month.
Australia only.
Australia only.
Sound familiar?
The bullshit you
tell yourself.
You've had enough of your own excuses.
You just haven't said it out loud yet.
you'll wait for work to "calm down," when it hasn't calmed down once in 20 years...
you "know how to train" yet your body hasn't changed in years...
you want to "try it alone" first, like you haven't failed that every single time already...
you think coaching costs too much, but you've never added up what feeling like shit is costing you...
Every one of them is a choice you're still making.
Watch this first
Why fit blokes
drift after 40.
Perspective Shift Video
Replace this block with your video embed
No pitch in this one. Just how blokes who used to be fit end up here, and what it actually takes to get back.
The start-stop cycle
All in for four weeks. Then life hits.
JanuaryDecember
You've done it before. Cut the carbs, smashed the cardio, ate like a sparrow. Felt bloody great for a few weeks.
Then work blew up, the kids got sick, a weekend away turned into a fortnight off, and you were back where you started. Usually a bit worse.
You know how to work hard. You've proved that your whole life.
What's been missing is a plan built for the life you've actually got now, and someone in your corner who won't let you drift when it gets busy.
That's what I do.
Who I work with
Right bloke.
Wrong direction.
This is for you if
- You're an Aussie bloke, 40 to 58
- You've trained properly before. Footy, the gym, a fit phase in your 20s or 30s
- Work and family dragged you off course and you're sick of it
- You can invest in your health without it being a household crisis
- You want to be fit for the next 30 years and you're done waiting for the right time
Keep scrolling if
- You've never trained a day in your life
- You want abs by Christmas and you'll quit in January
- You're shopping around collecting coach quotes
- Spending money on yourself makes you sweat
- You hide behind "I need to ask the wife" before you'll even have a chat
The Reboot Method
How we get
you back.
STEP 01
Diagnose
We start with where you're actually at. Body scan, training history, sleep, stress and what you really eat on a Tuesday. No guessing.
STEP 02
Rebuild
Your metabolism has been running on fumes for years. The Ignition Protocol gets you eating to fuel your energy instead of starving yourself, and your training gets rebuilt around strength.
STEP 03
Integrate
Early starts, school runs, work trips, Saturday footy. The plan fits your week. If it doesn't fit your life you won't stick to it, so we build it around you.
STEP 04
Compound
Where most blokes have never been. Month after month of showing up, adjusted every week off your numbers, until the bloke you used to be is back and better.
What you get back
The stuff that
actually matters.
- EnergyFiring at 6am. Still firing at 6pm.
- The kidsThe dad who gets on the floor and mucks around.
- Your wifeLooking at you like she used to.
- The mirrorA body you're proud of with your shirt off.
The coaching
Six months. One-on-one.
No group chat.
Training built for you
In your own app, with progression tracking so every session moves you forward.
The Ignition Protocol
Nutrition that fuels your energy, plus a recipe library in your client hub the whole family will eat.
Weekly check-ins
We look at your numbers every week and adjust. Nothing sits on autopilot.
Direct access to me
No assistants and no junior coaches. You deal with me the whole way.
Body scan tracking
See what's actually changing underneath, so the bathroom scale stops messing with your head.
Stress, sleep and recovery
Tools for when work gets loud, so one bad week doesn't turn into a lost month.
Client results
Blokes like you.
-XXkg
Result · timeframe
Adam's quote goes here. Pull a line from a check-in or a DM in his own words.
Adam, Age · City
+Xkg
Result · timeframe
Richard's quote goes here. Pull a line from a check-in or a DM in his own words.
Richard, Age · City
Your coach
Dan Emmerson.
I'm 40. I've got an Exercise Science background with a focus on physiology, and I coach Aussie blokes who used to be fit and want it back.
I don't run group programs and I don't sell courses. Every bloke I work with gets me, a plan built around his body and his life, and a weekly check-in where we look at the numbers and adjust.
I'll tell you straight. If something's not working you'll hear it from me. If you're making excuses you'll hear that too.
8+Years coaching
1:1Only. Always.
Book your call
Let's have
a yarn.
A free 45-minute call on WhatsApp. We'll look at where you're at, what's kept you stuck, and whether I can help.
If I can't, I'll tell you. No hard sell.
If your wife is part of decisions like this, bring her on the call. I'd rather talk to you both.